- Google Places API for geographic lead sourcing
- Lighthouse auditing for mobile, performance, and accessibility scores
- Lead scorer (1–10) based on specific site issues found
- Concentric ring targeting: Louisville core to 3-ring expansion
System Deep Dive
Snapshot: March 2026
Break Room, from lead scraping to client delivery in one pipeline.
A website consultancy platform that automates the business funnel end to end: discover leads via Google Places, audit their sites with Lighthouse, draft personalized outreach, send through Resend, and manage multi-step follow-up sequences. The portfolio site runs on Next.js with Stripe checkout, a Claude-powered chatbot, and a client template system for rapid builds. The outbound engine itself is backed by 321 passing tests.
Lead Pipeline
Discover, audit, score, draft, send, follow up.
Google Places finds businesses. Lighthouse audits their sites. The system scores each lead, drafts personalized emails referencing specific issues, and manages multi-step follow-up sequences with CAN-SPAM compliance.
- Personalized email drafts referencing each lead's audit findings
- Multi-step follow-up sequences with cadence management
- Multi-channel templates: email, LinkedIn, Instagram, FB, phone
- Webhook handling for bounces, complaints, and unsubscribes
- CAN-SPAM and GDPR compliant suppression lists
- Synchronized suppression between scraper and portfolio site
- Svix webhook verification for Resend events
- Deliverability tracking and monitoring dashboard
Portfolio Site
Next.js on Vercel with Stripe, Calendly, and a Claude chatbot.
- Next.js 16 with App Router, Tailwind, motion/react animations
- 6 industry landing pages (restaurants, fitness, contractors, salons, medical, real estate)
- Free website audit tool widget with score gauges and breakdowns
- Claude Haiku chatbot with rate limiting and custom personality
- MDX blog with 4 posts and case study pages
- Stripe checkout for $2,500 website packages
- Calendly embed for booking calls
- Resend for transactional email
- Upstash Redis for rate limiting
- Client template system for rapid new builds (one-command scaffolding)
Stack
Full-stack from lead gen to client delivery.
- Next.js
- Tailwind
- Vercel
- Stripe
- Calendly
- Resend
- Hono
- SQLite
- Playwright
- Lighthouse
- Google Places
- Claude Haiku
Need an end-to-end lead pipeline that actually sends?
That is a systems problem — discovery, scoring, drafting, compliance, and follow-up all need to work together.